HEINEKEN – 2016 – Go Places

The Manifesto
With Lennart Verstegen
The Interview

We co.conspired HEINEKEN
to go places with employees.

We translated the inventive
culture of the HEINEKEN company
and paid homage to Freddy’s
inventive interview process
by co-developing an
entertaining personality test
to recruit new employees.

Co.lab the campaign idea with:
Cloudactory and clients Gianluca di Tondo and Dario Gargiulo.

Co.lab with:
director: Lennart Verstegen;
production: Wefilm;
cinematographer: Rutger Storm;
post-production: the Compound;
interactive design: Superhero Cheesecake.


Manifesto Stills