Phillips – Better than new

Co.lab with Le Pub Bruno Bertelli, Milos Obradovic, Francesca Baldrighi and Sanne Kragten / ECD Sandrine le Goff & Jessica Kersten

We feel hashtag#BetterThanNew with our first campaign for Phillips with LePub! Together with TOILETPAPER magazine, we turned the stereotypical idea of innovation on its head by unveiling Philips Personal Health latest innovation: a collection of refurbished products that are not just as good as new but better than new. This campaign celebrates Philips’ goal to make products that can be refurbished and reused. With artist Maurizio Cattelan and photographer Pierpaolo Ferrari and their fabulous creative team led by Micol Talso, we refreshed Philips’ tradition of iconic print ads, with TOILETPAPER’s retro future. It went live in Germany in outdoor, print, and social media, and was launched in the heart of Hamburg with a Pop Up stall in the middle of a flea market. Celebrating what the future is made of: better re-use of products to sustainably reduce resources and waste.